A company offering online gambling solutions has entered into a partnership with a Las Vegas-based casino games developer. Bragg Gaming Group and Wild Streak Gaming have entered into the purchase agreement with one goal.
Bragg Gaming Group intends to improve its acquisition plan. It plans to do so by enhancing its capacity to design and sell proprietary online casino content to the U.S. market.
One of the terms in the signed purchase contract is for Bragg Gaming to pay $30 million. Part of this amount will be paid in cash while the rest in stock for Wild Streak Gaming’s remaining membership interests.
The transaction is already closed. Bragg Gaming paid $10 million simultaneously signing the agreement. Wild streak gaming will receive the remaining $20 million during the next three years in the form of common shares of Bragg.
The news of Bragg buying Wild Streak Gaming comes a few weeks after Bragg bought spin games. The company is a Nevada-based studio. Bragg purchased the brand in a $30 million cash and stock deal.
Wild streak had a collection of 39 games that now belong to Bragg. The former brand focused on creating casino content for land-based casinos.
However, Wild Streak recently started moving its focus to the online casino industry. It has even customized some of its products to fit a vast range of European and U.S. iGaming markets.
By joining a bigger group, Wild Streak Gaming will continue to design games for the U.S. online market. It will also improve digital games, including Dragon Power, a popular and successful game in the New Jersey online gambling sector.
Bragg Gaming Group Succeeds in U.S. Expansion Strategy
Before completing transactions with both spin games and wild streak gaming, Bragg had said it would have successfully carried out its strategy for expanding in the U.S. market. Ideally, partnering with Wild Streak and Spin Games is a way for Bragg to get the resources and technology it needs to grow in the U.S. market.
By gaining Spin Games and Wild Streak’s technological assets and resources, Bragg is on its path to becoming a tier-one vertically incorporated B2B internet gaming business offering its services in the U.S. and Canadian markets.
The newly consolidated brand will now offer various products, including a better iGaming content distribution. Also, the brand plans to offer a player engagement platform with incorporations into top-tier operators in the U.S. and Europe.
Another thing the company intends to add is a stout domestic casino content expansion function with native market expertise. This will help Bragg Gaming Group to develop its exclusive content portfolio.
More About Wild Streak Gaming
Wild Streak Gaming is a brand founded by Aristocrat alum Goug Fallon with a casino gaming industry experience of 20 years. His studio has designed content for some of the prominent U.S. land-based brands.
Moreover, Wild Streak has created systems that power a few popular slot machines and brands. Goug is joining Bragg Gaming Group as a managing director of group content.
His experience in the casino industry will come in handy in unveiling Bragg’s content creation plan. Fallon will also collaborate with the group’s European staff to sell new games and repackage the company’s European products for U.S. casino gambling operators.
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