Party Poker Transforming To Bring In More Player Traffic

Just last week, Bwin.Party Digital Entertainment PLC, a top online betting firm, reported that they have seen a significant decline in their poker revenues for the first half of the year. Bwin.Party’s main poker option is Party Poker and the online poker site has been struggling for the past year. The group will now be making changes in the New Year to try and see a big turnaround. has reported that Party Poker has seen a drop of forty three percent in their real money cash game traffic according to the figures from the same time last year. Despite the drop in numbers, both Jim Ryan and Norbert Teufelberger, Co-CEOs of Bwin.Party, have stated that they are determined to make sure the online poker room becomes the favorite all over the world once again.

Both Ryan and Teufelberger released a statement on the subject which read: “Poker is a key area of focus and we are determined to return it to growth through execution of a detailed plan that includes pooling our poker liquidity as well as repositioning our flagship Party Poker brand. We expect both initiatives to have a positive impact on our performance, along with our recently launched Fast Forward Poker product.”

Bwin.Party is planning on relaunching their online poker room option next year with a new software product. The company released a press release on how they are going to make changes, which read: “Having just relaunched Party Poker in 2009, we have been working on the next generation version that will be rolled out during the first quarter of 2013. Comprising many new features and a new look and feel, our objective is to once again make Party Poker the world’s favorite poker room and return poker to growth.”

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