Two major online poker rooms, Absolute Poker and UltimateBet, have united to form the CEREUS Network. CEREUS is not expected to launch until August, but the integration of players and platforms from both online poker rooms will instantly create the third largest online poker network in the industry.
Absolute Poker and UltimateBet are owned by the same parent company, therefore it comes as no surprise that the two online poker rooms would merge into one uniform network. The overall designs will be unique, but the blueprint behind Absolute Poker and UltimateBet will be modeled the same.
As of a few months ago, UltimateBet Pro Annie Duke took on the task of redesigning the UltimateBet tournament schedule and structure. As part of the CEREUS Network, both sites will be restricted to use of the same tournament line-up. ItÃ¢â‚¬â„¢s unclear at this time whether DukeÃ¢â‚¬â„¢s revisions will remain intact, or if an entirely new schedule will be devised.
Chief Operations Officer for both UltimateBet and Absolute Poker, Paul Leggett, relayed his enthusiasm over the network merge, Ã¢â‚¬Å“I am so excited to announce the launch of our new poker network CEREUS. This is a huge landmark for our company and online poker. IÃ¢â‚¬â„¢m confident that Absolute Poker and UltimateBet customers will be thrilled by the new platform and we look forward to welcoming many new players from around the world.Ã¢â‚¬Â
Leggett went on to say, Ã¢â‚¬Å“Our companyÃ¢â‚¬â„¢s goal is to provide poker players with the ultimate online experience. The launch of CEREUS is a major step for us in achieving our goal and we look forward to making many more exciting announcements very soon.Ã¢â‚¬Â
Absolute Poker and UltimateBet have spent nearly the last year headlining the online poker news industry, but not for the best of reasons. Both online poker rooms have undergone ferocious battering from the media and even the Poker PlayerÃ¢â‚¬â„¢s Alliance (PPA) due to uncovered cheating scandals. Just when Absolute Poker seemed to be recovering from the eruption, UltimateBet found itself in nearly the same awkward position. (For more information, see Absolute Poker/UltimateBet Cheating Scandal.)
The merging of Absolute Poker and UltimateBet is a palpable attempt to regroup and breathe new life into the two online poker rooms. The tribulations of the past could not have caused too much damage to player loyalty if uniting Absolute Poker and UltimateBet into a single network has the power to generate the worldÃ¢â‚¬â„¢s 3rd largest online poker network.
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