NetEnt AB is really on a streak with amazing partners that they find in order to boost their business and enhance the gaming experience that they provide for players all over the world. Just two weeks ago, they managed to sign a content supply deal with an extraordinary casino operator from the US – Penn National Gaming Incorporated. Now, they’ve decided to announce another partnership: William Hill, the giant bookmaker.
The innovator from Sweden issued an official press release on Thursday in order to give us a couple of details over this partnership. According to this release, NetEnt AB will become the main provider for live networked casino games that will be offered on William Hill’s platforms, mainly focusing on live blackjack, and live roulette titles. This is certainly a bond that was pretty much logical as NetEnt AB is one of the best software providers in the world, while William Hill currently dominates the world of both online and land-based sports betting.
NetEnt AB officials stated that they are now going to focus all their attention to the United Kingdom, and stated that the Island is now “a prioritized market.” Furthermore, they explained in the release why live experience is important for people who like to play games and how it will enhance their enjoyment by making everything go real-time.
They also focused on William Hill, calling it “one of the biggest online operators” at the moment in the world. Finally, they stated that they offer firms great tools for marketing that include acquisition and retention through tailored marketing campaigns.
Henrik Fagerlund is a Chief Product Officer at NetEnt AB who commented on the partnership, stating that he was very proud of his company to have made such a strong alliance with a giant such as William Hill. Furthermore, he added that they hadn’t been losing time and that some of the live casino games had already been integrated onto some of the sites of William Hill.
Furthermore, Fagerlund said that by having connected with one of the best operators in the industry was a great recognition of the quality of the products that NetEnt AB makes. He stated he was sure that the players at the William Hill sites were enjoying the games and the new features provided by NetEnt.
William Hill’s Head of Live Casino for London, Barry Lennon, also gave a statement about this interesting partnership. He said that William Hill had a strong legacy when it comes to the live casino games and that uniting with NetEnt AB had been a matter of destiny. He added that the partnership would affect the players positively and that they would continue to play “the best games on the market.”
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