Winning Poker Network Announces Five $1 Million Guarantees in Unique Way

logo_ACR_blancoThe Winning Poker Network will spread five $1 million guaranteed tournaments this fall.  These events will be held on September 13 and all Sundays in October at 3pm ET.  The buy-in is $540.  Multiple satellites will be held for all events.  First place is guaranteed $200,000.  All players that make the final table will receive a free bank wire withdrawal.

The Winning Poker Network spread a $1 million guaranteed tournament today with the same buy-in.  It drew 1,939 players.  It had a small overlay before accounting for the $40 admin fee.  The rake pushed the total buy-in amount $47,060 over the guarantee so that the Winning Poker Network did not lose any money on the actual event.  Many of the satellites held for the event produced overlay.

This time of the year is slow for online poker, making the ability to draw enough buy-ins to cover the advertised guarantee an impressive accomplishment.  The series in the fall should draw more attention.  The first event coincides with the first week of NFL Sunday.  The four October events are during what is typically the largest weeks in terms of NFL betting.

The Winning Poker Network is closely associated with, one of the largest U.S.-facing sports books.  Other skins include Americas Cardroom, Black Chip Poker, and True Poker.

Publicity Stunt Kicked Off Promotion

It seems that the Winning Poker Network “leaked” the news of the five $1 million guaranteed tournaments this fall.  It started with a thread at the Two Plus Two poker forum on Friday.  A link to the Americas Cardroom website with “unreleased-promotions” and “for-internal-use-only” surfaced in that thread.  That page, since deleted, showed at the top, “Attention: Do not distribute or release until CEO approval.”

By the end of the day, Americas Cardroom sent out a bizarre press release that was carried by a large affiliate.  It seemed to be an opportunity to promote the $1 million event held today.

The Winning Poker Network at least gets credit for its marketing angle.  It got players talking about this weekend’s $1 million guaranteed tournament, as well as five that will be held in the coming months.


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