PartyPoker has steadily become the top operator when it comes to online poker in the state of New Jersey. The operator has been able to secure the top spot in the state for online poker game play and now it has been announced that the operator has struck a new deal with the Philadelphia 76ers and the New Jersey Devils. The new deal will make the New Jersey section of PartyPoker the online gaming partner for the two teams.
According to a recent report by Onlinepokerreport, officials for the teams announced the new partnership earlier today. At 2pm EST January 9th, an official press conference is set to take place to announce the partnership. The conference will take place at the Prudential Center Newark, where the Devils call home.
This partnership is a first of its kind in the United States and could set the bar for other teams and companies to begin making partnerships with online poker and gaming companies such as PartyPoker. While this type of partnership is new in the US, it is very common overseas in areas such as Europe. Online gaming, poker and sports betting companies commonly strike agreements for official sponsorship in countries other than the US.
Details of the new partnership are still vague and more information should be released by the press conference tomorrow. However, we do know that PartyPoker will be promoted with signage during home games for both the Devils and 76ers. The online poker company will also be promoted via select broadcast partners of the teams. Because of the new partnership, Party will also be able to create promotions based on the two teams. Game related packages are sure to be created and players at PartyPoker New Jersey are sure to have options of earning special seating such as luxury box or courtside options.
Onlinepokerreport stated that both teams have a home attendance over one million during the last full season, which means large marketing potential for Party. Along with the marketing potential with the two teams, Party will also have the option of gaining exposure via the Prudential Center Newark as well.
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