Fitness First, Netherlands based, took it upon themselves to intrduce a fresh new approach to marketing their clubs – public shaming.
When someone sits on a bench to rest while waiting for the bus, the ad literally shows the person’s weight in red numbers for the world to see.
If this was about anything other than profit and fat shaming they would at least attempt to offer discounted memberships to those that were impoverished. Mused a flabbergasted blogger.
How many poor people do you know that have memberships to exclusive fitness clubs? They will sell you the line about tough love, and play on your emotions but the sooner they part you from a dollar they happier their profit margins are. This is not a out a concern for the public good and continually framing the body image debate in this manner is a strawmans argument.
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