July 22, 2008 (Dublin, IRELAND) Ã¢â‚¬â€œ CryptoLogic Limited, a leading software developer to the global Internet gaming market, today announced the complete integration of its poker site into BetsafeÃ¢â‚¬â„¢s online eWallet payment system. Betsafe, one of the worldÃ¢â‚¬â„¢s leading suppliers of online gaming and sportsbook products, joined CryptoLogicÃ¢â‚¬â„¢s poker network in January 2007.
The addition means that Betsafe players can now enjoy the convenience of having one single account for all of their gaming needs. Prior to the integration, BetsafeÃ¢â‚¬â„¢s poker site was not connected to its sportsbook product. This combination means a seamless and enhanced Internet experience for Betsafe customers and improved opportunities for cross-selling from the sportsbook to the poker product.
Ã¢â‚¬Å“TodayÃ¢â‚¬â„¢s announcement demonstrates CryptoLogicÃ¢â‚¬â„¢s commitment to enhancing the player experience with flexible, customer and player-centric solutions,Ã¢â‚¬Â said Brian Hadfield, CryptoLogicÃ¢â‚¬â„¢s President and CEO. Ã¢â‚¬Å“Our focus is to strengthen relationships by working closely with our licensees to find out what their players want Ã¢â‚¬â€œ and then delivering superior products that meet their unique needs.Ã¢â‚¬Â
It is expected that the integration into BetsafeÃ¢â‚¬â„¢s eWallet will lead to a significant increase in the player conversion of sportsbook customers to CryptoLogicÃ¢â‚¬â„¢s online poker product. As part of todayÃ¢â‚¬â„¢s agreement, Betsafe will also increase its marketing initiatives for its online poker segment, which should lead to an even larger increase in player conversion.
BetsafeÃ¢â‚¬â„¢s players have access to one of the worldÃ¢â‚¬â„¢s largest shared poker networks that excludes the US market, enabling them to find a game at the level and stake they want, in the currency they want, when they want. Players can also take advantage of some of the InternetÃ¢â‚¬â„¢s most popular online poker games, including HoldÃ¢â‚¬â„¢Em BlackjackTM Ã¢â‚¬â€œ an exclusive game which combines the intensity of poker with the simplicity of blackjack Ã¢â‚¬â€œ and the Headhunter Challenge, an innovative multi-table poker concept in which players can earn cash for every Ã¢â‚¬ËœheadÃ¢â‚¬â„¢ they eliminate.
Ã¢â‚¬Å“The launch of our single wallet is much awaited and we believe that this integration will have a strong positive effect on all our products, said Henrik Persson, BetsafeÃ¢â‚¬â„¢s CEO.
With more than 70,000 customers from more than 100 different countries, Betsafe is one of the leading suppliers of online gaming products on the Scandinavian market. Since the official launch of Betsafe in 2006, Betsafe has established themselves as one of the most trusted and reliable gaming companies in the industry, offering its customers a wide selection of innovative products, such as poker, sportsbetting and casino games. Betsafe was also awarded top position in TIPS MagazineÃ¢â‚¬â„¢s bookmaker test in 2007.
Ã¢â‚¬Å“CryptoLogic continues to increase player loyalty and deliver success for our licensees with its customized solutions,Ã¢â‚¬Â added Justin Thouin, CryptoLogicÃ¢â‚¬â„¢s Vice President, Product Management and Business Development.
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