Since September, Betfair has been trying to find a casino home to be able to continue offering online casino game play in the state of New Jersey. For operators to be able to offer online poker or casino gaming in the state, they must be partnered with a land based casino. Betfair was doing fine, working with Trump Plaza, but back in September, the casino shut down and left Betfair adrift. The online gambling group has now been struggling for the past two months to try and stay active within the state.
When Betfair first learned the news about Trump Plaza, they partnered with Caesars for a data center home but this was not a permanent solution. Betfair had to find an option for stability and according to PokerUpdate, that home is now with the Golden Nugget.
Betfair has signed an agreement with Atlantic City’s Golden Nugget that will see the two join together to provide Betfair with a home for online casino and poker game play. According to the press release, Betfair will now offer two online casinos for gamblers in the state of New Jersey, which will be GoldenNuggetCasino.com and BetfairCasino.com. Both of these gaming sites will operate under the internet gaming permit of the Golden Nugget.
Betfair believes the new partnership will position the company to accelerate growth next year and beyond. The Vice President of Online Gambling for Landry’s Golden Nugget, Thomas Winter, stated that the Golden Nugget welcomes Betfair and believes the combination of the complementary brands will allow the casino to cater to an even larger demographic of online players in the state of New Jersey.
It will be interesting to see how this new partnership fares as the year comes to a close and a new one begins. The online gambling industry has seen its up and downs and with the new partnership, there we may see a new leader in the state as the Golden Nugget continues to be consistent with gaming revenues and will now add the popular Betfair gaming option into the mix.
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