ICE London is one of the most important events in the world when it comes to the gaming and iGaming industries. Some of the most important businesses will go to this event to meet new people, find new clients, make new deals, or simply show what they have to offer.
The event will start on Feb. 4 and will last for two days. More than 35,000 people from the industry are expected to be there, and more than 600 companies and gaming providers will showcase their products in one of the biggest expos of this kind.
This will also include people from 150 countries coming to either present their products or simply see what others have to offer.
Needless to say, London will be the center of gaming innovation for three days, with some of the brightest minds from the industry attending and speaking at ICE London.
One of the companies that will also attend the expo is going to be Microgaming.
What Will Microgaming Offer At ICE London?
The innovator from the Isle of Man issued an official press release on Tuesday, commenting on its attendance at ICE London.
Microgaming will be located on stand N5-120, where it will display the “quality and variety” of its extraordinary content offer. The company has some really big plans for 2020, as it wants to release 100 new titles, and more than 240 made by some of its content partners.
It has one of the biggest aggregation platforms in the world, offering many state-of-the-art casino games.
Microgaming aims to reveal some of the upcoming titles at ICE London, and all of that will be done with a professional DJ, who will make sure every visitor to its stand has a great time. Apart from its unique product, Microgaming will also showcase some products created by its nine partner game studios.
Triple Edge Studios, which is one of the biggest Microgaming content partners, will showcase the game called Sisters of Oz. It is actually a sort of sequel to the game called Book of Oz, which has grown into one of the most popular online slots in Microgaming’s offer.
The other popular developer and partner, Just For The Win, will present its upcoming title called Aurora Beast Hunter, and players will have an exclusive sneak peek at its features.
John Coleman, Microgaming’s CEO, used the official press release to announce the upcoming exhibition at ICE London and state that the company successfully paid more than $1.2 billion in prizes.
This is a huge achievement for any company in the industry, and Microgaming, as one of the leaders at the moment, is definitely setting new milestones and breaking all sorts of records.
Coleman added that the company would introduce the “latest suite of high-quality entertainment-driven games.” He added that the titles would be released throughout 2020 on its award-winning platform for content aggregation.
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