Hard Rock Atlantic City Has a New Partner – Bet365

Hard Rock Atlantic City is a new casino opened up in this area which saw its grand opening several days ago. After the first visitors started flowing in, the casino surprised everybody and announced that they would partner up with one of the biggest online sports betting companies called Bet365. The company will help them conduct sports betting operations in the casino.


As Calvinayre reports, there was a request made by the casino to the Division of Gaming Enforcement in June. The request asked to allow Hard Rock AC to introduce sports betting division in their premises and this was allowed several days ago by the officials. Bet365 was also reported to have applied for a license of casino service industry enterprise.
This naturally resulted in the partnership between the two companies. However, the approval from the Division of Gaming Enforcement is only temporary and will last until the end of July, as Bet365 is still not approved completely. Nevertheless, they will certainly get their license very soon.

Since the opening of the casino last week, Hard Rock Hotel & Casino of Atlantic City made a nice start. It opened one day before the actual ceremony for the opening took place and surprised many of the locals there. The state of New Jersey and its visitors suddenly have one more casino to enjoy with a lot of cool games and activities, one of which is projected to be sports betting. Now it is all up to the Division of Gaming Enforcement, and it is just a matter of days when they completely approve everything. On the other hand, the state should see online sports betting available as soon as July 12.

The deal that Hard Rock Atlantic City made is another addition that the successful European sports betting company made in the United States. They are the sports betting industry giants and will slowly incorporate their presence into the United States. However, they are not the only ones who are currently fighting for the gradually expanding American sports betting market. In fact, one of their fiercest competitors is William Hill sports betting company which already made a couple of great deals across the casinos in New Jersey and Nevada. It will certainly be a unique and interesting thing to watch not only how Bet365 will progress via Hard Rock, but also how these two sports betting giants will plan their strategies and offer their services.

Hard Rock is a brand that is popular worldwide and has casinos, cafes, and hotels in most of the countries in the world. Their usual decoration includes items such as guitars, pictures of rock stars, and their outfits. On the other hand, Bet365 offers a wide variety of sports, and they are available in many countries for online play. If you are a sports fan from the US, you will soon discover a new way of entertainment.

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