The Encore Boston Harbor is a property located in Massachusetts which is designed to make visitors feel like they are in the middle of Las Vegas. One of the options that make this casino very inviting is high roller games, meaning people who like to play with more money will always find entertainment in it.
The casino was opened back in June 2019, meaning it’s not that old. It cost $2.6 billion to create, but something happened along the way after Boston Harbor opened its doors — it failed to reach revenue goals. According to the officials, the main problem with this casino is that it doesn’t cater to low rollers as well, and that’s why they decided to take action and change some rules regarding this place. Some of the most important changes include removing parking fees and adding affordable food options.
A couple of days ago, visitors could notice something slightly out of the ordinary — a bright red food truck. It was parked on the gaming floor, to the right of the gaming tables in the center. The truck is actually named The Encore Cantina, and it offers numerous affordable dining options, including nachos that only cost $7. Compared to other restaurants in similar casinos, the prices offered at The Encore Cantina are much lower.
The main goal of the Encore is to attract more people who may not be able to play games for a lot of money, yet still want to go to a casino and have fun. The price vs quality ratio is now great at this venue, and more people are expected to visit it in the future.
The President of the Casino, Brian Gullbrants, stated for a news piece in Boston Globe [https://www.bostonglobe.com/2020/02/15/business/encore-boston-harbor-aims-appeal-wider-audience-with-cheaper-food-options/] that they never wanted to “alienate a segment of the business.” He added that their goal was to attract all customers, no matter whether they had “a dime, 10 bucks, or 10,000 bucks.”
Additional Changes Take Place at the Casino
Bringing affordable dining options is not the only thing the officials changed in order to make the casino open for low rollers. As a matter of fact, they also changed the table game minimums which are now just $15 per table. This way, players who are on a budget will be able to play games and have fun without actually having to spend a lot of money.
The officials also improved the overall guest experience by introducing a couple of innovations. For example, there are now self-service machines where visitors can take drinks. This was introduced after customers complained that it takes too much time before they get their drinks. This way, they will not have to wait for their beverages and would be able to resume gaming as soon as possible.
These changes are definitely going to improve how Encore operates, and open doors to more players. The young casino is evolving, and, hopefully, its officials would further improve the guest experience.
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