The affiliate program for Sportsbook.com, PlayersOnly, and SuperBook changed its terms and conditions to remove poker from its covered services. Referrals for its poker affiliate program ended with one day’s notice. These sites are members of the Merge Gaming Network.
Commission Account, the affiliate program for these Jazette Enterprises-related sites, contacted its marketing partners on May 20 announcing the decision. The email told affiliates that it would stop paying for poker revenue generated by traffic referred after that date.
Commission Account stated that it would continue to pay affiliates for revenue earned from sports and casinos games. It will also honor the poker affiliate agreement for players referred before May 21, 2015.
The Sportsbook.com family of sites will concentrate on its business outside of online poker. “[W]e have been looking into our Acquisition strategy and have decided that we will be focusing our marketing efforts exclusively on Sports, Casino and Horse Racing traffic going forward,” the email to affiliates stated. “Please note that Sports, Casino and Horse Racing commission plans are not affected by this change.”
This is not the first affiliate news out of Merge Gaming this month. Carbon Poker will discontinue its affiliate program entirely on June 1. This includes all products. Carbon Poker affiliates were contacted two weeks ago with this news. Like Commission Account, Carbon Poker will continue to honor agreements for players referred before the program is discontinued.
Removing the focus from poker is not new in the U.S.-facing offshore industry. Bovada stopped allowing most of its affiliates to promote poker. Like Commission Account, Bovada decided to focus on casino and sports.
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