Betfair Partners with Caesars to Remain in NJ iGaming Market

DE gamblingWith Trump Plaza shut down and no longer in operation, Betfair is left out in the cold when it comes to operating online gaming in the state of New Jersey. Operators of online poker and casino gaming in New Jersey must be partnered with a brick and mortar casino to be able to offer online options and Betfair no longer has a land-based partner, since they were teamed up initially with Trump Plaza. However, reports have now surfaced that Betfair is working with Caesars to continue to provide online gaming in the state.

According to a report by PokerUpdate, the New Jersey Division of Gaming Enforcement has approved a deal signed by Betfair and Caesars to allow the online gaming site to continue to operate in the state. The details of the deal state that servers of Betfair will be moved and operated from Caesars as part of the Data Center Sublicense Agreement. The two companies signed the agreement on the 22nd of September.

Betfair will be operating separately from Caesars to offer their services in the state. It has yet to be stated if Betfair will be operating online casino and poker gaming or if they will be eliminating their poker product. The poker option is still available with Betfair but has not done well as compared to the casino product. Betfair first began offering casino and poker gaming online in the state late last year and will now continue to be able to provide their services to customers in the marketplace.

Essentially, Betfair has earned a transactional waiver from the Division of Gaming Enforcement to operate under the license of Caesars Interactive Entertainment. Betfair will be able to operate for six months or until they retain a license of their own. The company has already applied for an internet casino service industry enterprise license in the state.

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