888.com UK Television Gambling Campaign Coming Soon

888is gearing up to launch its UK television campaign and it will be more broadly focused not only featuring 888.com online casino but also Pacific Poker. 888 Holdings has chosen CHI & Partners to launch the £6 million television advertising campaign and should be airing by the end of the month. Ladbrokes was first to hit the British airwaves but its advertising focused more on sports betting.

CEO Gigi Levy said, “Our marketing refocus in the first half of 2007 was invaluable in our efforts to turn the company around, based on our focus of delivering state-of-the-art integrated marketing. We have activated more marketing campaigns outside the US than ever before, with a strategic focus on key local target markets.”

888 is continuing its efforts to expand its global online markets since pulling out of the U.S. last October when the Unlawful Internet Gambling Enforcement Act was passed into law.

“The success of these sponsorship activities is demonstrated in a recent survey showing 888.com with the highest level of brand awareness of any gaming and betting Web sites in the UK, which continues to be the industry’s most important market,” Levy added.

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