Super Bowl LIII — Sportsbooks Disappointed by Numbers

The New England Patriots and the Los Angeles Rams recently played Super Bowl LIII, which is the biggest and the most important sports event in the US. Reportedly, the bets for this match brought around $35 million in wagers to sportsbooks in New Jersey. This was really surprising for everyone, as many had anticipated much larger figures due to the popularity of the Super Bowl.

Reuters published a report on Monday discussing the numbers and the possible reason why the most popular championship game of American football did not live up to expectations when it came to placing bets. In fact, this is the first official Super Bowl that took place after the Professional and Amateur Sports Protection Act was overturned and sports betting legalized in states such as New Mexico, West Virginia, Pennsylvania, Delaware, Rhode Island, New Jersey, and Mississippi.


What Were the Expectations?

According to Reuters, some of the officials in New Jersey predicted that the bets related to Super Bowl LIII would be somewhere around $100 million for the state.

Delaware was no exception to the rule, as the expectations were rather high when it came to betting on the Super Bowl. However, they only managed to record a total of $2.2 million in bets with an aggregated win of only $643,041. This fact also disappointed the officials at Delaware who were not prepared for such a small interest from the bettors.

On the other hand, it seems that Nevada is the only state that has been doing well and that has seen an increase in sports betting compared to last year. Well, Nevada is the only state where the year-to-year comparison is possible since they were the only one to have legalized sports betting before the PASPA was overturned.

According to aficionados who did the numbers on Nevada, they saw an 8% increase compared to the Super Bowl of 2017. The country managed to accumulate a total of $146 million in bets for this event.

Dustin Gouker is a sports betting analyst for, and he stated that the market in New Jersey was not as event-driven as Nevada’s. Furthermore, he added that New Jersey is still not a Super Bowl destination yet since this event is quite popular among bettors from Nevada, where bets for this event create up to 40% of Nevada’s total monthly handle.

Furthermore, it is possible that the citizens of the US states where betting has recently been introduced are not still accustomed to placing bets. There’s always hope that they will become more interested in this type of leisure activity in the future, which would result in better figures for the Super Bowl next year. Until then, it is up to the states such as New Jersey and Delaware to try their best to promote sports betting and increase its popularity.

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