Eyes Major European Expansion in 2010

The UK and other major European markets are on the radar in 2010 after successful US rebranding in 2009

After spending the last year transitioning to become one of the hottest online poker destinations in the US where young talent choose to play, is planning a major push into the European market in 2010. Having built a team that includes a number of top poker industry professionals from the UK, the online poker brand is poised to welcome new European players through a number of overseas partnerships.

Stated Will Griffiths, President of, “We’re all really excited about what we have planned for Europe in 2010, from both an affiliate relationship standpoint and in terms of how we acquire and retain European poker players through some unique endeavors.”’s European expansion is much bigger than simply a marketing push in popular Euro poker publications. It starts right at the top with Doyle Brunson himself. Poker’s biggest legend is heading to London early this year to meet with marketing partners and leading UK affiliates in an effort to help players and affiliate partners get more out of the online poker destination.

Doyle Brunson will travel to London for the London Affiliate Conference where the brand will be exhibiting. Doyle will meet with fans to sign copies of his new book, The Godfather of Poker.

Perhaps one of the first signals that was interested in building a larger presence in Europe was last year’s signing of Chris Moorman, one of the UK’s top young poker talents. Chris Moorman joined The Brunson 10 in September 2009 as the fourth member of Doyle Brunson’s team of elite pros. Moorman’s over $1.7 million in lifetime winnings include nine career titles and 149 cashes, made up of online poker successes and several land-based poker achievements.

Poker players can keep track of Doyle Brunson’s European adventures by reading his blog at

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